Instagram

PRODUCT DESIGN | SUMMER 2022
Deliver a delightful experience for creation tools across Instagram's global community.
MY ROLE
  • Product Strategy
  • User Experience
  • Usability Testing
TEAM MEMBERS
  • Hannah May
  • Mike Tyson
  • Fei Sun
  • Devika Kumar
TOOLS USED
  • Figma
  • Origami
TIMELINE
  • 3 months

    Last summer, I was a product designer on Instagram's Brand-in-Product Team.

    Earlier this year, Instagram expanded their custom typeface, Instagram Sans, to their global community with the introduction of 14+ global scripts in Type Tool and Stickers for Stories creation and Reels to ensure users around the world can create, share, and discover content in their own language.

    During this internship, I led a project to implement localized versions of Instagram Sans into the (1) Text Tool and (2) Stickers, creating a more inclusive and cohesive experience in two highly visible features across the world.

    This work is under NDA.
    If you're interested in learning more about my experience at Instagram,
    hit my line.

    Thank you.

    A special thank you to my manager, Mike Tyson, for his incredible mentorship and friendship; Cynthia Pratomo, Brett Itaya, Hannah May, Benjamin King, and the BiP team for expanding my creative confidence and cultivating a supportive environment; and XFN partners for their commitment to quality delivery and inclusivity in our global community.